In the context of CPFR, what is primarily shared between trading partners?

In the context of Collaborative Planning, Forecasting, and Replenishment (CPFR), the primary focus is on enhancing collaboration between trading partners by sharing vital information that drives supply chain efficiency. This collaboration is primarily centered around forecasts and inventory replenishment plans. By sharing forecasts, partners can better predict demand and adjust their production and inventory strategies accordingly. This synchronization helps to minimize stockouts and overstocks, ensuring that the right quantities of products are available where and when they are needed.

Additionally, inventory replenishment plans allow partners to coordinate their purchasing and stock management efforts, leading to more effective inventory control and reduced costs. This shared approach is essential for creating a seamless flow of goods and managing supply chain dynamics effectively.

The other options, while relevant to business operations, do not capture the essence of CPFR as effectively. Marketing strategies are typically developed independently by each partner. Inventory management software may be used collaboratively but does not represent the primary focus of CPFR. Payment terms, while important for financial transactions, are not central to the collaborative principles that CPFR embodies.