What is defined as reverse logistics?

Reverse logistics refers specifically to the process involved in managing the return of products for purposes such as reuse, recycling, or disposal. This aspect of logistics is crucial because it incorporates the flow of goods in the opposite direction of the traditional supply chain. With increased environmental awareness, companies focus more on sustainability, which includes practices such as reclaiming products after their life cycle for refurbishment or recycling.

In contrast, the other options pertain to forward logistics, which includes the movement of products from producers to consumers. The logistics of delivering products to customers and forwarding products from a distributor to retailers emphasizes the outward flow of goods. Supply chain management of new product introductions also deals with forward operations focused on bringing new items to market. Therefore, while these processes are vital to logistics, they do not encompass the concept of reverse logistics that A captures effectively.